Last week, the full look for the Vancouver 2010 Winter Games was unveiled, from the sport pictograms to the colour palette. Without boring you with too much commentary, we’ll let you dive right into a wide selection of original illustrations, brilliantly-chosen textures and colours, and a brand that’s filled with style and personality.
The Branding Process
Illustrations
Sports Pictograms
Colour Palette
Could this be one of the best graphic identities in Olympic history? Leave your thoughts below. How do we fare against China? Better than Montreal ‘76? Worse the London 2012? The designs haven’t quite had the time to say hello to the world yet, but at first blink, this brand makes me proud to be Canadian. What are your thoughts?
October 4th, 2008 at 12:44 am
I never knew blue and green could meld together with such force. Remnants of Montreal ‘76 can be seen in the illustrations. China was a fresh, new, bright colors; that carried that motto ‘One World, One Dream’ with the color scheme. It invited the sense to play. Vancouver plays with two elements that I have never seen be used like these way. Winter and Spring. You feel like winter is capturing the essence of spring and making it cohesive. One idea. They nailed Canada down.